Le Rena Re Batho is a people-centred campaign built around community, identity and shared pride. Its message is carried most powerfully when it is represented by a familiar voice that can connect the brand with the people it wants to reach.
Bunene10's role Phuti Matsi represented Le Rena Re Batho as a brand ambassador, bringing the campaign's message to audiences through his public profile and connection with sport and community.
The partnership puts people at the centre of the story: a clear, human expression of the campaign that can travel across appearances, conversations and community touchpoints.
